The new brand line ‘The good thing about being an adult’ was developed to playfully spotlight the idea that adulthood means the freedom to do whatever the @*#! you want, when you want. There’s no one stopping you. Universal+ will bring you scares, dares and bears for every grown-up taste.

The campaign targets the LATAM market, where being an adult-focused service is a key differentiator for Universal+. We created different versions of the campaign for each market, and delivered in multiple languages, including Spanish, Brazilian Portuguese, and English.

The bold and witty visual language centers on typography that breaks the boundaries of the frame and incorporates a peep show ‘portal’ device to reveal all the good stuff on offer.

Campaign toolkits and style guides translate the look into a huge range of out of home and social formats. We heroed the brand’s amarillo yellow brand code and playfully arranged the typography with our portal device to stand out on all touchpoints.