On Her Turf

A refreshed visual identity for NBCUniversal, that re-asserts On Her Turf as the leading sports-centric empowerment brand for women.

Red Bee Creative created a new identity and specifically introduced a brand property: ‘Her Turf’. Line markings from different sports surfaces inspire the foundation of the identity and are used to frame and celebrate these exceptional sportswomen.

Design Director (Project Lead): Sam Asplen

Head of Design (Supervision): Jane Fielder

Designers: Jun Iwakawa, Paul Fennell

Strategy: Lisa Matchett

Creative: Emma Robinson

Account Management: Francesca Chang